Privacy Policy

Nordic Viewpoint respects respondent rights

  1. We promise to protect your privacy and treat the information you give us as confidential andall information you provide us will be based oninformed consent.
  2. The information you provide will be used only for research purposes.
  3. We will not release your personal information to any third party without your consent.
  4. We will never try to sell you anything and wewill never sell your personal data to anyone. That is not our business. We are not telemarketers or direct marketers. We are market researchers interested only in youropinions and behaviour.
  5. Your decisions about participating in a study, responding to specific questions, ordiscontinuing participation will be respected without question.

Your privacy is important to us

Market, survey and opinion research serves animportant function in society. Businesses and governments make better decisions through survey research. As a survey participant, your opinions help companies develop new products, make existing ones better, and improve customer service. Political organisations and governments also rely on survey research to advance laws and policies that the public wants or needs.

When you participate in research conducted by Nordic Viewpoint, you can be assured that we will protect your privacy. Occasionally, we may re-contact you to validate your responses. We will never misrepresent ourselves or what we are doing.

We have developed rigorous privacy standards that are set out in our detailed privacy policy. Nordic Viewpoint is member of ESOMAR, the world organisation for enabling better research into markets, consumers and societies.

ESOMAR sets professional standards to which we adhere, and which also protect your privacy.

If you have any privacy questions or concerns, please contact our Privacy Officer (Ben Lepez) via e-mail at [email protected] or by mail Nordic Viewpoint, Att: Privacy Officer, Prästgårdsgatan 24, 431 44 Mölndal, Sweden.


Privacy Policy

Nordic Viewpoint collects personal information in order to conduct market research and to offer service to our clients and to the participants and panel members.

1. The information that we collect

When Nordic Viewpoint conducts research, our invitations (written or verbal), advertisements and questionnaires clearly identify us and explain the purpose(s) of our contact.

When we contact you, we generally do so for one of the following purposes:

  • To invite you to participate in survey research;
  • To conduct a survey research interview with you;
  • To validate answers you gave in a recent survey we conducted;
  • To update and to ensure that our records of your personal information are correct.

Occasionally, we may contact you for one of these other purposes:

  • To notify you about the incentive;
  • To ask for your permission to use your personal information for a purpose that was not explained to you when we first collected your personal information.
  • To update and to ensure that our records of your personal information are correct.

When you participate in our research, we may ask you for your personal opinions, as well as demographic information, such as your age and household composition. You may refuse to answer certain questions or discontinueparticipation in a study at any time. If you join our member panel, you may stop your membership at any time by telephone on +4631 787 2599 or by sending an email to [email protected].

We never knowingly invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate parental consent.

Where do we get your personal information andcontact details in order to contact you:

  • If you are a member of Nordic Viewpoint’s panel, then you have consented to being contacted for new projects which may be relevant to you.
  • Through advertising where you have shown interest in our market research project and you provided us with your personal information through online subscription forms.
  • By telephone/letter or other means of direct contact. In this case, Nordic Viewpoint may have obtained/purchased contact detailsfrom official list management suppliers based on specific sample specifications and we adhere to the privacy and terms of use policies of the list providers to ensure safeguarding your personal information for the specific project/purpose.
  • By direct contact based on a client list. Client lists may be provided to us to conduct market research projects and we trust that our clients collected your consent to allow us to contact you directly for market research purposes.

Which personal information do we collect?

When you participate/show interest in our market research projects, we will ask you to enter your First Name, Last Name, Phone Number, Email, Town and age (date of birth) and dependent of the project additional information concerning your profession and other demographic information can be collected which may identify you.

This information is used to contact you about the survey you are subscribing to.

During the course of a project, for the research purposes and with your consent we may collect pictures and video files on which you can be identified. This information will be used internally by us and our clients for the project’s research purpose only and will be stored securely and no longer than is needed for the purpose of the research.

Phone contact: As a standard, our calls are recorded and stored on the servers of our telephone line provider Weblink, based in Sweden. Phone calls and recordings are stored in relation to the service they provide to us and for internal quality control. The recordings are stored no longer than required for the project’s purpose. Recordings may be shared with clients based on your consent or for quality control purposes.

Contact via email: email addresses and the content of the email (which may contain information that you provided us) are stored in our email systems for a period of 7 years and are archived with limited access after 6 months.

Contact via social media. Contact via social media with our team is stored on the social media provider’s servers and according to the privacy policy of this provider who you consented membership to. The social media providers have automated email notifications to our social media managers which may contain the content and the user name of the social media profile who contacts us. These emails are stored according to our “Contact via mail” policy as above.

Purchased/obtained personal data may contain, but is not limited to your name, address, telephone number, email address, income level, car ownership or your profession and the company you work for. Lists are used for the project and personal data will only be saved for future usage based on your explicit consent if you choose to be a member in our member panel.

When you, as a participant provide us with your personal information, you will be asked to consent to being contacted for future projects or for this project but before consenting to future contact, you would like to receive further information about Nordic Viewpoint.

If you are being contacted about your profession, then personal information details may include your company name, and role in the company.

How long do we store your personal data?

In general, your personal data will be stored for the duration of the project and up to 24 months after closure of the project but may be stored longer based on your consent or if reasonable or legal grounds exists. As an example, legal grounds exist for keeping records of whom we offered incentives to.

When you subscribe as a panel member, you consent to be contacted for future studies. Your personal information will be saved until you revoke your consent and for as long as the information is correct and you are an active member.

Who has access to your personal data?

Nordic Viewpoint will use technical and organisational measures to limit access to your personal data. Throughout the project, access to your personal data is available to Nordic Viewpoint’s managing director and the team who works on the current market research project to which you have consented to be contacted about.

Once a project is closed, access to all information is limited to senior management and IT teams. Data is securely archived immediately and unnecessary data is removed.

For registration of participants for research projects, Nordic Viewpoint uses Confirmit Horizons software. Confirmit as a supplier is GDPR compliant and has technical and organizational measures in place to ensure personal data is kept securely.

Legal ground for processing personal data.

For projects, Nordic Viewpoint as a data controller processes personal data which is necessary for the purpose of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Nordic Viewpoint considers it a legitimate interest for the participant who belongs to a specific project related target group to be willing to provide their opinion about products and services which they use, know or would potentially be interested in using.

Nordic Viewpoint considers it a legitimate interest for the participant who belongs to a specific project related target group to be willing to provide their opinion about products and services which they use, know or would potentially be interested in using.

2. Confidentiality of survey responses and contact information

We combine your survey responses in a given survey with the responses of all others who participate and report those combined responses to the client that commissioned the study. We will never intentionally report your individual survey responses, except as described below.

Your survey responses may be collected, stored or processed by our affiliated companies or non-affiliated service providers, both within and outside Sweden. They are contractually bound to keep any information they collect and disclose to us or we collect and disclose to them confidential and must protect it with security standards and practices that are equivalent to our own and in compliance with GDPR.

In addition to keeping your survey responses confidential, we will never sell, share, rent or otherwise intentionally transfer your name, address, telephone number or e-mail address to our clients, other market research companies, direct marketing companies or anyone else.

In addition to keeping your survey responses confidential, we will never sell, share, rent or otherwise intentionally transfer your name, address, telephone number or e-mail address to our clients, other market research companies, direct marketing companies or anyone else.

The only exceptions when we may disclose your personal information or survey responses to third parties are as follows

  • You request or consent to sharing your identifying information and individual responses with the third parties for a specified purpose;
  • In accordance with the ESOMAR guidelines, we provide your responses to a third party who is contractually bound to keep the information disclosed confidential and use it only for research or statistical purposes;
  • In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.

Transfer of your personal data will always be done through secure data transfer methods and in compliance with GDPR to ensure safe transfer of your personal data.

3. Use of cookies, log files and other technologies

Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. Our clients, affiliated companies and we may use cookies on the survey sites to help us provide you a better experience and to provide quality control and validation functions. No personal information is stored on any cookie that we use.

Device Identification technologies assign a unique identifier to a user’s computer to identify and track the computer. Our clients, affiliated companies nor Nordic Viewpoint use Device identification (also known as machine id or digital fingerprinting) technology to collect personal information or track the online activities of computer users. We may use the technology to assist our clients in ensuring the integrity of survey results. The technology analyses information and data obtained from your computer’s web browser and from other publically available data points, including for example the technical settings of your computer, the characteristics of your computer, and your computer’s IP address. This data is used to create a unique identifier assigned to your computer. The unique identifier is an alpha-numeric id which we retain. We do not retain the information analysed by the technology to create the unique identifier. The technology does not disrupt or interfere with your use or control of your computer and it does not alter, modify or change the settings or functionality of your computer.

In furtherance of our efforts to assist clients in protecting and ensuring the integrity of survey results, we:

  • may link or associate your unique identifier to you and any of the information you provide to us;
  • may share your unique identifier with our clients and with other sample or panel providers; and
  • may receive or obtain a unique identifier linked to you from a third party, including without limitation a sample or panel provider or a client of Nordic Viewpoint.

Any unique identifier(s) linked to a specific individual will be protected in accordance with this privacy policy. We shall use and distribute the technology in a professional and ethical manner and in accordance with our privacy policy, any statements and/or disclosures made by our firm to you, and applicable laws and industry codes.

In the event that we discover or learn of any unethical conduct in connection with the use of the technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by us to respondents or in violation of applicable laws and codes, we will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the technology.

4. Security of personal information

We inform our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasise the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect personal information.

We may transfer personal information to affiliated companies or non-affiliated service providers for research-related purposes, such as data processing, and fulfilment of incentives. We require these companies to safeguard all personal information in a way that is consistent with our firm’s measures and as regulated by GDPR. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

5. Accuracy of personal information

Nordic Viewpoint makes reasonable efforts to keep personal information in its possession or control, which is used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly.

6. Access to personal information

To request access to personal information that we hold about you, we require that you submit your request in writing at the e-mail address or postal address shown below. You may be able to access your personal information and correct, amend or delete it where it is inaccurate, except as follows:

  • Providing access to your personal information reveals personal information about others;
  • Disclosing the information would reveal the confidential commercial information of Nordic Viewpoint or its clients.
  • The burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question.

We will endeavour to provide your requested personal information within 30 days of receiving your access request. If we cannot fulfil your request, we will provide you with a written explanation of why we had to deny your access request.

7. Right to be removed

At any time, you have the right to request us to remove your personal information from our records by contacting us on [email protected] or by contacting our Privacy Officer. Your personal details will be removed or anonymised within the shortest possible time and Nordic Viewpoint will make all efforts to ensure that personal details are removed.

By removing your records, we cannot guarantee that you will not be contacted by us again should your personal details appear on lists obtained/purchased and for which you have given consent to.

8. Notification of validity of this policy

This policy was last updated and is valid as of 2018-05-21.

9. How to contact us

Questions regarding this policy, complaints about our practices and access requests should be directed to the Nordic Viewpoint Privacy Officer via e-mail at [email protected] or by mail at

Nordic Viewpoint ABAtt: Privacy Officer, Ben LepezPrästgårdsgatan 24431 44 MölndalSweden

We will investigate all complaints and attempt to resolve those that we find are justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.